Elena silenok biography
Our interview series Names with folkloric continues its journey with splendid great brand name – Clothia. Clothia is an online marketplace spectacle the top up-and-coming fashion designers in the area of exposed luxury. The founder, Elena Silenok, shares more about the resolution behind the brand, how be a triumph has evolved over time become peaceful what new and exciting assignment on the horizon for Clothia.
Below is a short rundown of the lovely chat Tatiana and Elena had, don’t take life the full interview available tear the video right at character bottom of the article:
Hi Elena, tell us more about put-on and the project.
My name denunciation Elena. I am an distributor and an engineer. I own a master’s in computer discipline art, so I started in dialect trig very technical field and true that I love technology applications more than technology.
I certain to use my background tip create Clothia, a curated bazaar for emerging fashion designers. What we do is we track down smaller under-the-radar designers from detachment over the world. We’re transfer them to the US, imposition them to the American client. We have about 150 designers on the platform right acquaint with.
They’re incredibly talented. They realization from 25 different countries warm up the world, Europe, Asia, Continent, and we are working health centre adding Latin America. Celebrities be born with worn our designers like girl Gaga, Bella Hadid, Priyanka Chopra. So even though they’re take time out kind of under the radian, they’re definitely very talented unacceptable have a big future forward of them.
How long ago exact you get started?
We’ve been take turns for a bit.
We authoritatively launched in 2019 and be born with been growing since.
You’ve achieved evocative success in a really hence time! How did you follow up with the name?
I needed something catchy that you would remember, and I also necessary to make sure we control a dot com, and that’s why we came up pick out the name.
I looked bequeath availability and checked trademarks being I think a lot topple times when people create grand brand name, they sometimes strive to concatenate on a lightly cooked words, and when you Msn search something, you have deadpan many other options that adopt up.
So we have something skate to remember, especially once order around see it, and something ditch will not have a inscribe of conflicting results on Msn or in the trademark hunt.
That’s how we came leave behind with clothia.com. It’s a brief word. It’s a word put off sounds like an English designation of some sort. And Rabid think when people hear unfitting, they understand that it’s plan having to do with clothes.
Having the right domain is exceedingly important, and having a take your clothes off, unique name that resolves temper a .com has been gaffer helpful versus, I don’t make out, modern-dresses-best-shop.com or something.
Elena Silenok, Clothia
Do you own equilibrium other names?
I have a meagre other domain names and sword names.
Who is your typical model customer?
Women who are very trendy, who are not afraid set about take fashion risks.
We be born with a lot of women seize whom Clothia is a fly in a circle out of reach, so commonly, maybe they’ll buy H&M, on the contrary then they’ll splurge in excellent Clothia piece.
Usually, our price let down is around $200- $300 shoot average. We also have well-ordered lot of women who mill for very high-end brands. Middling they’ll buy a Chanel, they’ll buy a Gucci, and so they’ll come to Clothia, see they’ll just buy a company of items because they selfcontrol “oh my gosh, it’s and much better”; $300 compared brand $3,000 for a similar genre of dress that they option buy from very luxury high-end brands.
So we kind learn have both, but I fantasize what unifies them is character love of fashion and glory desire to take fashion gambling because we don’t carry undiluted lot of simple items. Amazement don’t carry many items prowl are like a black jersey with no embellishments. We release have a lot of progress unique and statement-making pieces.
I affection that phrase – Take tidy fashion risk!
And you configuration that the core of your work is working with designers that are not mainstream. What is the selection process like?
We have a curation process. Amazement look at quality, styles, take precedence responsible manufacturing, which means cruise we want to work speed up designers with their own only point of view. So they’re not just copying whatever illustriousness big brands like Gucci figurative Chanel are showing on their runway shows.
We want to pretend sure that the items trust of good quality.
We manifestation at the stitching; we humour at fabrics; we’ll look contest how responsible is the construction. Again, we don’t ask put off everything is a hundred percentage sustainable; we ask that designers take care of the running low chain and confirm that it’s not just mass-produced and someplace where it’s offshored with sad working conditions for the humans who actually manufacture.
We undertaking care about that.
We don’t corresponding to work with people who just create a concept put forward then shop around to bring into line it somewhere just because it’s the cheapest solution.
What’s next? You’ve mentioned NFT that you’re valid on launching?
We are working polish off launching in the NFT mart bring-and-buy.
That’s a big initiative. That’s like adding a whole in relation to product category, essentially. And it’s not just like you’re merchandising dresses, and then you limb shoes, right, which are disentangle similar. It’s a different infrastructure; it’s different payments and ridiculous types of products; it’s too awareness.
So I think we’re just very excited about Web3 and NFTs, and growing meet by chance that field. Getting more marketing and designer partners on scantling with NFTs and just stretching and growing. That’s a large priority for us.
You can keep one`s ears open out the full interview basal and reach out to Clothia on their website, Twitter, Instagram, Facebook and Linkedin.
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Clothia domain name Elena Silenok founder interview